Employees are subject to a deluge of information every day. For your programme to stand head and shoulders above the rest, it needs impact, reach and a clear rallying cry. Otherwise important changes to the way your business operates can be met with resistance, poor engagement and indifference.
A branded, recognisable programme brings your project to life, as we describe in our Insight Bland Versus Brand. It enables you to create a sense of purpose, telling the story of the change, your business, its values and its future. Smartly branded materials such as user guides, posters, videos, intranet banners, training materials, roadshows and live presentations, help your people instantly associate them with the programme and its purpose.
The purpose needs constant reinforcement so we apply marketing concepts to programme communications. Our campaigns consider how your people behave, what they believe and how the change will take them forward. They give people information at the right time, in the right way, based on how they consume information. They help them understand What’s in it for me?
Through monitoring and measuring, we make sure our campaigns deliver the results we expect, including improved engagement scores, increased contribution from your people and consistently high feedback for events. They ensure your people are primed, prepared and excited to get on board.