Samantha is Director and co-founder of The Inform Team and focuses on the Consultancy, Sales and Strategic Engagement side of the business. She is a natural leader and has the ability to enthuse a team of people. Her specialism lies in strategy and overseeing high-level design and she fulfils a strategic consultancy and Account Director role for many of our top clients. Samantha has led Change and Learning and Development teams for over 20 years within the technology industry. She has fulfilled internal Change Management functions as well as leading technology adoption sales capabilities, with experience of working across various industries in both the public and private sectors. Samantha is recognised as a leading voice in the Learning and Development industry - she is a Fellow of the Learning and Performance Institute and a Prosci change management practitioner.