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The importance of business change when deploying technology

You launch new tech and suddenly the whole organisation is streamlined, collaborating and efficient. Employees are ecstatic and change the way they’ve been working for the last twenty years. If only!

Digital adoption is only 20% about technology. The other 80% is people and processes. So why do so many organisations miss out the importance of delivering business change?


Gini Holden

Gini uses what she learnt and researched, to help businesses deliver transformational culture change and maximise ROI on the IT tools they give their people. If you’ve ever bought a Bag For Life, you can blame Gini for the fact you paid for it without thinking.

Humans are fascinating programmed beings. We’ve used tools since the dawn of our evolution 6.5m year ago. If you want to drive ROI on IT tools, placing people and their programming at the heart of any transformation is how to do it.

Natasha Bradley

Natasha has worked in the IT industry for over 12 years and has a good understanding of technology and how it can be used to overcome business challenges.

Before joining Inform, Natasha ran a sales and marketing business for five years, delivering services to a range of Microsoft partners in the UK.

Natasha has innovative ideas on how to use technology and is working with several large NHS trusts to introduce new ways of working with Microsoft Teams.

This event was live on 5 July 2021, 1pm