
The Inform Team is celebrating its ten-year milestone – happy birthday to us!
Lifelong friends Emma Henry and Samantha Kinstrey launched The Inform Team from their kitchen table in February 2013. And, gosh, how we’ve grown.
Flashback to 2013…
When Sam and Emma first launched Inform, their original vision was to offer a three-tier change management service, supporting customers:
- Before change – helping to inspire a shared vision for the change initiative
- During change – helping to instil new skills and knowledge to make sure employees feel ready to deliver in the new world
- After change – providing live support so new work practices are fully embedded and adopted
The way we describe our approach may be a little different ten years on, but the work we deliver still holds true to this idea.

”"People are a huge component of any change programme; in order to realise the anticipated benefits of change, it is imperative that your people are brought along on the journey."
Samantha KinstreyOfficial launch announcement, 9 February 2013
The Inform Team today
Since then, the business has grown to over 91 people. We’ve supported amazing clients from central government departments to blue chip companies and charities. And we continue to grow and evolve our services along with new ways of working.
Here’s to a new decade of making digital transformation succeed by putting people first 🥂






