Tasked with designing the event identity and delivering a one-hour AI plenary session, we aimed to revolutionise their prestigious bi-annual partner conference. The session catered to around 500 partners from across the globe with diverse levels of AI familiarity.
A blueprint for transformation
Setting new standards in AI engagement
In partnership with the law firm’s project team, we embarked on creating an experience that was not only informative but also engaging and inspirational. The collaboration was driven by three primary objectives:
Stimulate enthusiasm
Ignite partners’ interest in the transformative potential of AI.
Interactive engagement
Facilitate a live, interactive AI exercise to provide partners with a hands-on experience.
Creative demonstration
Display AI’s creative prowess, showcasing its ability to revolutionise conventional processes.
Every organisation uses M365 differently. That’s why we take the time to understand your goals, processes, and people before designing a bespoke training plan. By aligning training with your unique needs, we ensure your team is equipped with practical knowledge and ready to thrive.
Designing the future
Creating a unique identity for AI in law
The Inform Team’s Creative Agency played a critical role in crafting a comprehensive event identity that would captivate attendees.
Every organisation uses M365 differently. That’s why we take the time to understand your goals, processes, and people before designing a bespoke training plan. By aligning training with your unique needs, we ensure your team is equipped with practical knowledge and ready to thrive.
Branding
A unique logo and event identity were developed, reflecting the innovative essence of the session.
Visual elements
Tailored icons, colour schemes, fonts, and a guide to imagery were designed to harmonise with the law firm’s branding while promoting the event’s unique focus.
Event collateral
The team produced a range of materials, from animated to static digital content, staging designs, roller banners and informational postcards, each contributing to the immersive event atmosphere.
“
The Inform Team excelled in organising a creative and engaging GenAI session at our event. They advised on the concept, developed a visual identity, and sourced our keynote speaker. Their expertise and engagement were indispensable. They’ve significantly propelled our AI journey forward. Thank you for the outstanding work!
”
Success factors
The conference emerged as a landmark event, with the AI session being particularly praised for its engaging and insightful presentation. It marked a significant step in altering the firm’s approach to AI, earning accolades for both its educational and inspirational impact. Feedback highlighted the session as a catalyst for the firm’s ongoing engagement with AI technologies.
Orchestrating an unforgettable AI encounter
Central to the event was an AI experience designed to demystify AI and emphasise its accessibility and utility. The session leveraged music as a dynamic entry point to explore AI’s capabilities, historical context, and ethical considerations, ultimately portraying AI as an ally rather than something big and scary!
Navigating challenges with collaboration
Navigating tight deadlines and budget limitations, The Inform Team and the law firm’s project team maintained close partnership, fostering an environment of rapid decision-making and creative problem-solving. This was crucial in creating and organising the interactive AI demonstration, a key innovative element of the session.
Moving beyond boundaries
Through strategic insight and creative execution, we transformed a conventional conference into a groundbreaking exploration of AI, setting a new benchmark for industry engagement. This case study underscores the transformative impact of collaboration and innovation in fostering a forward-looking organisational culture.
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